Native Canadian Chip Corp., an indigenous-owned and operated company is expanding its Tomahawk Potato Chips and other Tomahawk branded products to retail shelves across Canada.
The company has partnered with Calgary-based Star Wholesale, a national distributor to roll out its offerings to retailers across the country. Currently, its products are sold in Manitoba, Northern Ontario and California.
Native Canadian Chip Corp. is based in Riverton, Man. and operates manufacturing facilities in Manitoba, Ontario and the U.S. The chips are packaged in distinctive bags designed by Indigenous artists. While the company currently makes chips, it plans to introduce other Tomahawk brand products, including candy, corn chips and jerky.
"I have been working on my "Tomahawk" brand, which currently includes our potato chips, for over six years. As a private label company, we have found distribution to be a challenge," says Alfred Lea, president and owner, Native Canadian Chip Cor. "Star Wholesale now provides us with the ability to deliver directly to retail outlets across Canada reaching both mainstream and Indigenous markets."
"We look forward to a bright future with Native Canadian Chip Corporation," adds Bruce Marlow, national sales manager, Star Wholesale Ltd. "Our initial delivery will be to western Canadian Pharmasave locations; IGA in BC; Calgary Co-Op; Rubicon Pharmacy; and Neighbourly Pharmacy with stores in most Canadian provinces."
Native Canadian Chip Corporation operates independently of government funding. While his enterprise continues to grow, Lea still operates with the original intent of using his entrepreneurial experience to show that others can do what he himself has done. He continues to support local community initiatives through Friendship Centres in Indigenous communities as he helps Indigenous youth discover their own paths to success.
"I hope to be an inspiration to others and demonstrate that hard work can bring about success for one's endeavours," Lea adds.