Indigo Marketing Inc. and New Age Marketing and Brand Management Ltd. have concluded the merger of their two operations. The combined businesses will continue under the Indigo Natural Products Management banner.
Indigo’s history in the natural products industry goes back more than 26 years and the company has a well developed network of retail relationships across the country. Calgary-based New Age Marketing has been providing brokerage services in the Canadian natural products channel since 1987 and has helped introduce and support many top natural brands in the Canadian market.
As a national broker, Indigo will now represent a more diversified range of leading Canadian and U.S. food and beverage brands, personal care and natural household products, and will continue to be headed by president Tony Luongo.
"The Canadian Natural Products Industry continues to change rapidly. To best compete in this ever-evolving space, the union of Indigo and New Age brings several benefits to clients and customers alike," says Luongo. "Through our shared values, culture and passion for the Natural business, we look forward to propelling our combined organizations to a new level of growth and to continue to deliver exceptional value to our clients and our Canadian trade partners."