Instacart has introduced two new product features to its online delivery platform to help speed up service and unlock more delivery windows to meet the surging demand for online grocery delivery.
“Fast & Flexible” and “Order Ahead” increase delivery availability for customers across North America and provide more choice and convenience for customers who are moving their weekly grocery shop online.
These new product features come as part of Instacart's response to meet the changing needs of customers and shoppers as COVID-19 evolves. Over the past month, Instacart has introduced a number of new product features for customers and shoppers to improve the experience. In addition to the new features announced today, the company has also expanded its shopper community over the last two weeks, growing from 200,000 to more than 350,000 active shoppers to better serve customers while also providing shoppers with immediate, flexible earnings opportunities. Additionally, Instacart is also scaling its customer and shopper support team to better meet the increase in overall demand.
"We're proud to be serving as a lifeline for families across North America during this critical time,” says Apoorva Mehta, Instacart founder and CEO. “The customer demand we expected over the next two-to-four years has happened on the Instacart platform in the last two-to-four weeks. To address this immediate surge, our teams have moved quickly and reprioritized our entire consumer and shopper product experience to better serve our community in the wake of COVID-19.”