Hero Group, a Swiss-based international nutritional food company, has acquired Baby Gourmet.
Baby Gourmet is a Calgary-based business that makes meals and snacks for babies and toddlers. Hero Group, whose brands include U.S. natural baby food brand Beech-Nut, says it plans to expand Baby Gourmet’s offerings in North America.
Baby Gourmet was founded sisters Jennifer Carlson and Jill Vos in 2005. They entered the Canadian baby food market in 2010 with organic pouches and by 2012 Baby Gourmet was leading the market share in the organic baby food category. The company has since extended its range to include cereals and plant-based snacks. In 2014, Baby Gourmet launched Slammers Snacks nationally across the U.S.
“After 15 years of building Canada’s leading organic baby food brand, Jill and I are thrilled to launch our next phase of growth with Hero. With our shared values, Hero is the perfect home for Baby Gourmet; a place where we can continue to develop our beloved, mission-driven brand,” says Jennifer Carlson, CEO & co-founder of Baby Gourmet.