ICCO Canada has launched a new and exclusive digital tool to inform consumers on how to consciously purchase and enjoy 100 per cent made-in-Italy products, find updates on food and wine’s latest trends and everything you need to know about authentic Italian cuisine. The website, www.buonissimo.ca, features a blog, an extensive timeline of all True Italian Taste events organized by ICCO Canada since 2016, and a mapping tool to locate grocery stores that sell authentic Italian products and that have joined the True Italian Taste network from across Ontario.
“ICCO Canada strives to guide Canadians towards experiencing the abundance of regional Italian products. We invite you to discover True Italian Taste through our events, activities, and now, Buonissimo, our blog and shopping guide,” says Corrado Paina, executive director of ICCO Canada. “Peruse these pages to discover people, products and places where you can experience the best that Italy has to offer, right here in Canada. Take a stroll down memory lane with us and explore our past activities. Reach out to us if you have a special product, project or initiative that fits in with this mandate and join our community. We thank all of you for being part of this truly Extraordinary Italian Taste Project”.
The realization of www.buonissimo.ca was made possible by the True Italian Taste project, promoted and financed by the Italian Ministry of Foreign Affairs and International Cooperation and carried out by Assocamerestero in collaboration with its associates, the Italian Chambers of Commerce abroad, to strengthen and to protect the authentic Italian products. True Italian Taste is part of “The Extraordinary Italian Taste” program.