5081 271x85 JWell Logo Horizontal EN

Jamieson Wellness Inc. has announced that it has reached an agreement to acquire tangible and intangible assets from its distribution partner in China, allowing it to directly operate its sales, marketing and distribution activities in China effective April 1, 2023.

Under its previous distribution agreement, the company’s distribution partner maintained exclusive rights to distribute and market Jamieson Wellness-owned brands through cross-border e-commerce, domestic retail and online channels in China. While the company’s historical operational approach has generated strong results in-market, this acquisition is a significant step forward in its brand expansion plans in China, allowing it to take a more direct and holistic approach to delivering brand experiences for Chinese consumers in this key international market.

“The Chinese market offers exciting growth opportunities for our business, and this acquisition marks the next step towards harnessing them,” said Mike Pilato, president and CEO of Jamieson Wellness. “Our business in China continues to outpace the industry average, and with our previous distribution contract set to expire at the end of 2022, we felt it is time to align our direct go-to-market strategy with a clear focus on growing our business for the long-term.

“Moving forward, we will directly manage the customer and consumer relationships with our team in China. Powered by our strong brand and the ownership of our complete value chain we will accelerate momentum by increasing investment in traditional marketing, channel expansion, and direct consumer communication activities. Our goal to truly scale our China business is transformational and in line with the brand demand that Chinese consumers have shown for Jamieson and our 100-year history of quality and trust. This is a remarkable time at Jamieson Wellness, as we enter our next century of growth with these advancements in support of our mission to become the world’s most successful and trusted health and wellness company.”

China is the second-largest vitamin market in the world, experiencing growth outpacing the global industry average. Jamieson Wellness has a three-pronged strategy in the country, delivering growth in cross-border e-commerce, domestic retail and e-commerce, and holding a category leadership position with its international club partners. In anticipation of this transition to a company-owned distribution model, the company is in the process of expanding its Shanghai office (Jamieson Health Products (Shanghai) Co., Ltd.) and team, which includes general management, sales, finance, marketing, procurement, regulatory and quality professionals.

Ownership of the assets will come into effect on April 1, 2023, subject to customary closing conditions, and the current distribution partner will work with the company’s team on the ground in China until July 1, 2023.

Share your company and people news with the industry.
Contact Grocery Business’ content manager
Stacey Newman ([email protected])

Back to Top