Kelloggs and NHL story

Kellogg’s Frosted Flakes, the official partner of the NHL and official cereal of the Stanley Cups Playoffs, is teaming up with former Toronto Maple Leafs Captain Wendel Clark to commemorate hockey’s return.

Kellogg’s and Clark plan to “inspire Canadians to stay energized during the Playoffs season and let loose with their own “Cereal Celly” to welcome back the game.

"Hockey is a sport that brings our country together, and after months of being asked to stay apart, nothing calls for more of a celebration than the return of the Stanley Cup Playoffs," says Wendel Clark. "With the new intense Playoffs format fans are glued to the game day and night like never before. Kellogg's Frosted Flakes is that perfect go-to, game-time snack any time of day, which is why I'm partnering with Tony the Tiger, the ultimate coach. We're encouraging Canadians to raise a bowl and unleash their own 'celly' when their favourite team or player scores big."   

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