Kraft Peanut Butter has launched a campaign to support small businesses that can't afford to advertise.

Kraft Heinz Canada said it decided Canadians didn't need peanut butter ads right now but instead need to help their communities, so Kraft Peanut Butter has elmiiated its orignial ad campaign and launched "Stick Together for Small Businesses" to support independent bricks and mortar food businesses across Canada by providing free content and paid amplification promoting their delivery and takeout services. 

We’re humbled and proud to be among some of the many brands that are supporting  our communities during this unprecedented time,” says Daniel Gotlib, senior brand manager, Brand Building & Innovation for Kraft Heinz Canada. “We know that local businesses need support more than ever to drive traffic to their storefronts through delivery and takeout. We want to stick together with them and their local communities by putting our media weight behind helping these small businesses get their message out. Many are still delivering, but they don’t have the means to tell their communities. Supporting communities is a natural extension for us. Sticking together has always been our brand ethos - especially now, when we're socially distant.”

In addition to this campaign, Kraft Heinz Canada is working with Food Banks Canada and food bank partners across the country to make food donations to help ensure Canadians are fed during this challenging time. At a global level, Kraft Heinz is donating $12 million USD to help feed people around the world.