Kraft is launching limited-edition pink candy Kraft Dinner for Valentine’s Day.
Canadians can visit CandyKD.ca from January 27th to February 14th for a chance to win by participating in the Valentine’s Day spirit.
"Valentine's Day might be the cheesiest day of the year and as Canada's favorite cheesy dish, we wanted to join in the fun," says Brian Neumann, senior brand manager, brand build & innovation, at Kraft Heinz.
"By combining the colour and flavour of Valentine's Day with our iconic one of a kind cheesy taste, we're excited to give Canadians a new way to show their love this year, with Candy KD,” says Neumann.
Winners will receive a kit in a heart-shaped box that contains their prizes. Customers can expect the same taste of classic Kraft dinner with hints of sweet candy.