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The Kroger Co. has released its 2023 Food Trends Report, which predicts emerging food trends, consumer behaviours and popular items for the year ahead. The fifth-annual report centres on eat-at-home habits. As pandemic concerns subside, consumers are seeking to make up for lost time and celebrate everything from life's special moments to everyday milestones by entertaining and cooking at home together with their family and friends.

"This is the year of celebration as we relish in being together with family and friends," said Stuart Aitken, senior vice president, chief merchant and marketing officer. "Customers not only learned to cook during the pandemic, they grew to love it. In 2023, cooking at home remains a mainstay with customers gathering together to celebrate time lost and save money as inflation moderates. From global flavors [sic] and elevating a special meal to household staples, Kroger is proud to offer our customers fresh, affordable food every day and we are honored [sic] to play a small part in so many shared happy moments."

Trends

  • Foods and flavours that make everyone happy: From grandparents to Gen Z, curating a celebratory spread that is sure to please a crowd is top of mind for hosts and entertainers. Standbys such as cheese, cheesecake and salt and pepper-flavoured items are more popular than ever with customers. From elevating personalized charcuterie, adding a special zest to family favourite snacks and dishes to satisfying a sweet tooth, shoppers are falling in love with these foods and flavours all over again.
  • Making it easy on the host: Customers are looking for ease when it comes to everyday snacking, meal planning and hosting. Dips and dippers have emerged as a favourite, whether it's for a delicious snack or pleasing partygoers. From fresh veggies to protein-packed, the options are endless for a satisfying dip and dipper combo. Sweet snacks are also on the rise with customers jazzing up their traditional salty snacks or looking for an easy dessert option to contribute to a celebration.
  • Making a meal special: At-home meals remain a staple with shoppers continuing to find ways to elevate their menus. During the pandemic, customers began engaging more with seafood and the grocer shares the trend continues to grow. Look for items such as shrimp, sea scallops and crabcakes to add a special element to a meal and save money instead of eating seafood in a restaurant.
  • Celebrate our heritage: Foods and flavours from around the globe are being embraced as customer favourites. Families and friends are connecting over meals boasting ingredients that celebrate the diversity found in food.

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