Canada’s National Women’s Curling Championship, called the Scotties Tournament of Hearts, is returning this February for its 40th year.

Sponsored and supported by Kruger Products, the maker of popular brands including Cashmere and Scotties.

To celebrate the 40th year, Kruger Products wants to bring Canadians together virtually, with on-ice logos, an original TV commercial and more.

“We’re beyond grateful to have partnered with Curling Canada to enable Canadian women to compete and grow in the great sport of curling over the past forty years,” says Susan Irving, chief marketing officer of Kruger Products.

The event will take place between February 19-28, with 18 teams competing to win.

“One only needs to hear the passion in the voices of the athletes who participate in the Scotties to understand what a truly special event it is, and that is largely thanks to the efforts and loyalty of Kruger Products,” says Katherine Henderson, CEO of Curling Canada.

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