Lactalis Canada has released its promotional campaign, “Kick Up Your Game,” celebrating soccer as Canada enters the world stage this November. Lactalis Canada has partnered with Canadian soccer star Jonathan David to rally millions of soccer lovers nationwide to cheer on their country in Qatar, enter contests, enjoy themed recipes, and more.

“We are excited to launch the Kick Up Your Game campaign to celebrate soccer and encourage Canadians to cheer on their favourite teams with delicious party recipes made with Black Diamond, Cracker Barrel, & P’tit Quebec products,” said Sabrina Zollo, vice president of marketing for cheese & table spreads. “Celebrating the beautiful game of soccer with cheese will also give one lucky fan a chance to attend the match of their dreams to watch their favourite team play anywhere in the world.”

Canadian forward Jonathan David, 22, a native of Ottawa and an international player, will serve as Lactalis Canada’s Kick Up Your Game ambassador.

“I am looking forward to being a brand ambassador for Kick Up Your Game,” said David. “It will allow me to connect with fans and feel their support throughout one of the biggest tournaments for Canada. I am thrilled to partner with Lactalis Canada to get fans excited about soccer.”

Missy Hui, chef and recipe developer, has created recipes perfect for a soccer watch party incorporating various Lactalis products.