Lactalis Canada says it will begin to feature the Dairy Farmers of Canada Blue Cow logo on its yogurt products marketed under the Astro and Stonyfield brands.
Lactalis Canada first began adopting the Blue Cow logo in 2018, and has since committed to rolling it out on hundreds of milk, cream and cheese products under the Lactantia, Beatrice, Black Diamond, Cracker Barrel and P'tit Quebec brands.
The Blue Cow will now appear on more than 55 additional products under the Astro and Stonyfield yogurt brands. Lactalis Canada will also feature the logo on the company's digital advertising and in-store (point-of-sale) signage.
"As long-standing supporters of Canadian dairy farmers and the sustainability of our industry at large, we are pleased to extend our partnership with Dairy Farmers of Canada on the Blue Cow logo initiative with our Astro and Stonyfield brands," says Mark Taylor, president and CEO of Lactalis Canada. "As part of our essential role in feeding the nation, we understand our important responsibility to inform consumers of the high-quality Canadian milk and milk ingredients that make up our healthy and nutritious dairy products."
The Blue Cow is recognized as a symbol of high quality Canadian milk, says Pierre Lampron, president of Dairy Farmers of Canada.
"As one of the largest processors in Canada, Lactalis Canada's decision to feature the logo on Astro and Stonyfield yogurts speaks volumes about the trust consumers, processors and retailers have in our practices, and we are thrilled to expand our partnership further."