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A survey of Canadian consumers conducted in June 2021 offers insights on their awareness, perceptions, purchasing and usage behaviours, and advertising/promotional recall in relation to prunes and California Prunes. The survey also illustrates changes since the survey was conducted one year ago in summer 2020. 

Highlights:

  • Purchasing frequency of prunes has increased 9% since 2020, with 44% of respondents buying prunes at least once a month in 2021 compared to 35% in 2020. 
  • Intent to purchase prunes has increased by 11% since 2020, with 76% of respondents saying they would probably or definitely buy prunes in 2021 compared to 65% in 2020. 
  • Monthly snacking on prunes amongst those who have ever purchased them has gone from 47 per cent in 2020 to 60% in 2021—a 13 per cent increase. 

    (Source: The California Prune Report, July 2021. Research by Rose Research.)

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