Loblaw Companies has announced a milestone in its efforts to reduce food waste. Since 2019, through its relationship with Flashfood, a digital marketplace that connects consumers to heavily discounted food nearing its best-before date, Loblaw has diverted 40 million pounds of food from landfill and helped Canadians save more than $110 million on groceries.

This achievement was made possible through the integration of Flashfood's program across 720 Loblaw stores and franchises. With the reduction in food waste, consumers are simultaneously saving money on groceries.

Over the past two years, more than 1.6 million users in Canada have turned to Flashfood to save money and reduce waste. With Flashfood, shoppers save up to 50 per cent off items nearing their best-by date, such as meats, dairy, seafood, fresh fruits and vegetables, snacks, and more. Shoppers conveniently browse and buy applicable products right from their mobile device. Purchases are made directly through the app and customers can simply pick up their order from the Flashfood Zone located inside their participating store. 

"As a purpose-led organization, Loblaw is firmly committed to helping Canadians live life well. By partnering with Flashfood, we are reducing our impact on the environment while also helping our customers save money," said Robert Sawyer, chief operating officer, Loblaw Companies Limited. "This is an incredible milestone, made possible thanks to industry leaders like Flashfood, and we look forward to the ongoing impact of our partnership."

Today, Flashfood can be found in Loblaw corporate and franchise supermarkets across Canada including No Frills, Maxi, Real Canadian Superstore, Atlantic Superstore, Loblaws, Real Canadian Wholesale Club, Zehrs, Independent, Provigo and Dominion.

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