Loblaw Companies and Precima sign deal for shopper analytics

Loblaw Companies Ltd. has signed a multi-year agreement with Precima, a consulting and analytics firm that will capture customer, marketing and merchandizing data for Loblaw's grocery and pharmacy divisions.

The portal will allow Loblaw to further leverage customer data and analytics.

“Loblaw is committed to leveraging best in class analytic tools to drive our business forward,” says Jim Noteboom, senior vice president, Loyalty and Consumer Insights, Loblaw Companies Ltd.  “This new portal will provide greater access to data, enabling us to offer the product assortment and services our customers are looking for, ensuring a better shopping experience.”

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