Loblaw Companies Limited says it's ending its PC Chef meal kit delivery service, which it introduced in the Toronto area last year.
Catherine Thomas, Loblaw spokesperson, told The Canadian Press that the company launched the delivery service as a means to better understand customer demand in the meal kit delivery space and adds that Loblaw learned about important elements that can be incorporated into long-standing PC Express and in-store meal offers.
Thomas says PC Chef products were also available at select stores in Ontario and will be transitioned out in the coming weeks.
Loblaw expanded its PC Chef meal kit delivery service last year to include ready-to-make meals from local restaurants. The grocer said the restaurant kits were part of an expanded assortment of PC Chef meal kits, which included more than 30 new recipes and a variety of cooking formats, such as 15-minute one-pan meals, slow cooker meals and heat and serve meals.