Loblaw Companies Limited has launched a new health app tied to its PC Optimum loyalty points program in its latest foray in the health and wellness area.
The new PC Health app is a partnership with a Canadian digital health company, League. The initiative is part of Loblaw's strategy to expand its pharmacy business and provide more health care-related services to customers. In September it invested $75 million in a virtual care service and earlier in August it announced that its Loblaw stores with pharmacies in Alberta would open their doors for asymptomatic COVID-19 testing.
The mobile health app ties customers' PC Optimum loyalty points to their health behaviours such as eating and exercising. It also gives people the the option to have live chats with health care professionals such as nurses and dieticians, who can refer users to doctors or to other health related services. Users can collect loyalty points for purchasing health related products and they can access information about health management.
The app will be available in Atlantic Canada starting October 15 and will be rolled out across the country in the coming months.