Loblaw

The marketing magazine strategy has named Loblaw as one of its 2019 Brands of the Year.

In an article this month about the retail giant, strategy cites Loblaw’s ‘laser focus’ on knowing everything it can about its customers and their shopping habits. It also says that this customer centric focus is a key to Loblaw’s success across 30 different retail banners, three private label brands, and a fashion label and financial company.

“Many companies talk about being ‘customer centric’ as part of their mission and long-term strategy,” the article says, “but Loblaw has turned that into a core tenent [sic] of its business and marketing.”

strategy also commends Loblaw for its establishment in 2018 of a “chief customer officer” position at the same time that it launched a “Customer Centre of Excellence” in its Brampton, ON HQ.

“We’ve gotten savvier with our data on our customers, specifically when it comes to how we use it to make what we do more impactful for them,” strategy quotes Loblaw president Sarah Davis as saying.

Read the full article here.

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