Loblaw Companies Limited is expanding its one-stop shopping concept with the introduction of appliances being sold at its Real Canadian Superstore locations.

The pilot program is in conjunction with Canadian Appliance Source and is launching at a Milton, Ont. Superstore. Loblaw plans to expand the pilot to a small number of RCSS locations across the country later this year.

The pilot store in Milton has more than a dozen top brands to choose from in-store including LG, Kitchen Aid, Samsung, Bosch and Frigidaire along with access to the majority of CAS's extended online catalogue. At 1,900 sq ft, Loblaw says the kiosk will offer the same quality service customers have come to expect from CAS, but now with the added benefit of being able to earn or redeem PC Optimum points on major appliance purchases.   

"Our store teams take pride in the services and products we provide that help customers save for real," says Jonathan Carroll, senior vice president, operations for RCSS. "That's why we're pleased to work with CAS to give our customers more of what they want, with a company who shares our commitment to choice, value and quality."