Once home to the first Loblaw Groceterias Warehouse, Loblaw has opened the historic West Block building, a mixed-use community that features a Loblaws, Shoppers Drug Mart, a new Joe Fresh flagship, five floors of office space and two residential condo towers.
The five storeys of office space will house 1,000 Loblaw employees, along with its tech group, Optimum loyalty program and PC Financial.
“The reopening of the West Block building is an important milestone in Loblaw’s history, and a cornerstone of our future,” says Sarah Davis, president, Loblaw. “The building is an architectural representation of our company, and our role as an ongoing retail innovator. It brings together our century-long story, combining convenient bricks-and-mortar store locations and the new hub of our digital, loyalty and financial services teams.”
With a combined investment of more than $400 million, West Block boasts an elevated grocery experience in Loblaws, the convenience and luxury of Shoppers Drug Mart, and the latest in affordable fashion at Joe Fresh. Owned and managed by Choice Properties REIT, it also features five floors of office space, two residential condo towers, and a modern courtyard for community events.
West Block was rebuilt brick by brick, with each stone replaced in the same original location. A number of historical artefacts remain in the building, including wood salvaged from the old Queen's Wharf, and support columns from the Gardiner Expressway in the parking garage.
Grocery Business visited the site on opening day.