Loblaw Companies has pledged to provide 1 billion pounds of food to those in need by 2028. With a context of one pound of food being equal to one meal, this context aims to illustrate the impact of the commitment and the level of community need according to the company.
"Our Feed More Families pledge builds from our work to advance social equity and fight climate change—inspired specifically by our progress on community-level food donations and eliminating food waste," said Galen Weston, president and chairman, Loblaw Companies Limited. "The commitment to 1 billion pounds will require contributions from across our store network, and will help strengthen the capabilities of food charities at a local level."
The Feed More Families pledge goal is to help tackle multiple societal concerns: food insecurity is up 35 per cent since 20192, with 6.7 million Canadians now using non-profit food services annually; and, food loss and waste represents nearly 60 per cent of the food industry's environmental footprint.
Feed More Families activities will include awareness and fundraising campaigns for food banks and food recovery agencies, and a concerted effort to pair all stores in the Loblaw network that sell food with a local food charity that can put good food to use before it becomes waste.
To kick off the Feed More Families pledge, Loblaw provided five grants totalling $200,000 to food banks across Canada to increase their capacity to reclaim food. On #GivingTuesday, the company provided its food charity partners the opportunity to "take over" its PC Optimum platform with a fundraising appeal—an effort that saw Canadians donate over $25,000 and over 37 million PC Optimum points to Food Banks Canada and Second Harvest, to go alongside a $350,000 donation from Loblaw ($175,000 to each partner). And the company's grocery stores are currently in the midst of their annual nationwide food drive in support of local food banks, running until December 24.