Loblaw has announced that it will sell DavidsTea tea sachets at its stores across Canada. The move is part of a turnaround plan by Herschel Segal, who led a shareholder revolt at DavidsTea in June. Segal has promised that the company will return to profitability within a year.
DavidsTea runs 240 company operated stores across Canada and the US. Its tea sachets will be sold under Loblaw banners including Loblaws, Independent, Zehrs, Valu-Mart, Atlantic Superstore, Dominion, Fortinos and Provigo.