London Drugs has announced a fundraising campaign called BE KIND. From March 12 to April 1, 25 cents from Carlton and Papyrus greeting cards at London Drugs will be donated to Kids Help Phone.
The campaign also encourages Canadians to send handwritten cards with positive messages to one another.
“We are all living in more isolated circumstances,” says Clint Mahlman, president and chief operating officer of London Drugs. “Sending uplifting, reassuring and positive handwritten cards to friends, families, and neighbours is one way to improve our overall wellbeing and sense of connection.”
Kids Help Phone had an increase of calls and texts from youth in Canada last year.