Longo Brothers Fruit Markets and the Longo's Family Charitable Foundation is donating $2.5 million to The Princess Margaret Cancer Foundation (PMCF). The donation is the largest philanthropic gift ever made by the Longo family.
“It is a core pillar of Longo’s to continually support organizations leading the way in disease prevention, but particularly now, we know that cancer doesn't stop being a life-changing and life-threatening disease in the middle of a pandemic,” says Anthony Longo, president and CEO of Longo’s. “Princess Margaret Cancer Centre conducts life-changing research that impacts families in our communities every day, and we are humbled knowing the impact this donation will have on families locally as well as around the world.”
The legacy donation will be distributed between two major areas of impact for The PMCF: the Tumour Immunotherapy Program and the Space Transformation Campaign, supported through direct philanthropy, and the ongoing sponsorship of Scotiabank Road Hockey to Conquer Cancer.
The donation complements Longo’s corporate areas of focus, which include disease prevention and education, child and youth leadership initiatives, and nutrition and food aid programs. Throughout the last five years, Longo’s corporate giving, combined with the LFCF’s philanthropy has resulted in more than $10.5 million in investments in healthcare, kids’ camps, as well as child and youth leadership and development initiatives, impacting the lives of thousands of families.the Tumour Immunotherapy Program and the Space Transformation Campaign, supported through direct philanthropy, and the ongoing sponsorship of Scotiabank Road Hockey to Conquer Cancer.
As a founding sponsor since 2011, Longo’s is carrying on with its commitment of supporting players and volunteers as a Presenting Sponsor of the Scotiabank Road Hockey to Conquer Cancer for the next five years. To date, the event has successfully raised more than $23 million to enable Future Care Now at The Princess Margaret Cancer Centre. These funds accelerate cancer research, education, and clinical care, which benefits patients at The Princess Margaret Cancer Centre, across Canada and around the world.
“The Princess Margaret Cancer Foundation played a critical role in my father, Tommy Longo’s, fight against leukemia and we are forever grateful to the care and support their team offered us during that time,” says Longo. “1 in 2 Canadians are expected to be diagnosed with cancer in their lifetime, and we hope that this donation will help fund research that will someday eradicate this terrible disease. As a leader in cancer research, we know that this donation is in the right hands.”