On Monday, August 26 Longo’s will launch Pronto Eats, its latest store concept, inside the iconic Hudson's Bay Centre at Yonge and Bloor in downtown Toronto.
Pronto Eats is a small scale, convenience-based grocery model that will cater to busy workers and commuters, offering 1,000 sq. ft. of food options for each of the 35 meal and snacking occasions a week. Shoppers will be offered a variety of ready-to-eat and semi-prepared meal options, along with a specialized Longo's Cafe service.
The Pronto Eats model was pilot tested at Longo's Maple Leaf Square location earlier this summer.
"Our pilot test was designed to evaluate approachability and the depth of demand for this style of convenience," said Longo’s spokesperson Rosanne Longo. "The response from our guests was overwhelmingly positive and we are thrilled to now bring this concept to life in an ideal location for our demographic and brand."
Pronto Eats is located in the heart of the PATH, an underground concourse that links 30 kilometers of shopping and entertainment and connects more than 50 buildings and office towers.
Along with free Grocery Gateway same day pick-up, Pronto Eats will also be Longo’s first cashless location, and will allow shoppers to skip the lineups with the Ritual food app.
Longo's is also set to open new locations in East Gwillimbury, Ont. and in Toronto's Liberty Village in the coming months.
On opening day the first 250 shoppers will receive a Longo's Mystery Card in values ranging from $5 to $500 to be used towards their purchase. The store is set to open at 6:30 a.m.