M&M Food Market and BGC Canada, formerly Boys and Girls Club of Canada, have partnered for charity to help communities impacted by the pandemic.
The two brands will hold several fundraisers, marketing and communications efforts and joint initiatives to help youth.
"Throughout our 40-year history, we've supported important causes that serve the communities where we live and work," says Andy O'Brien, chief executive officer, M&M Food Market. "Partnering with BGC Canada just makes sense as our two organizations share similar values. We're excited to apply the full power of our entire network of stores and I'm looking forward to seeing our thousands of passionate staff, including Franchise Partners, Store Managers, Meal Advisors and head office team members, come together and make a real difference in the lives of Canadians."
This partnership was first formed when the lockdown caused an increase in need for community-based food programs, when M&M Food Market provided BGC with $125,000 in gift cards.