M&M Food Markets is building new partnerships and expanding its standalone store network.
The company is developing its M&M Food Market Express concept through partnerships with Rexall, Avondale Food Stores in Ontario and Beaudry-Cadrin in Québec, reports Retail Insider.
The Market Express concept features smaller stores than M&M’s traditional full service locations, offering a smaller range of products in high traffic locations such as convenience stores of pharmacies. M&M recently pilot tested a selection of food products in six Rexall locations in Toronto. It has also done pilot tests with Avondale and Beaudry-Cadrin. It sees the partnerships as a promising way to reach new customers.
There are currently 110 M&M Food Market Express locations and the company says it will reach 200 by year’s end.
In addition, CEO Andy O’Brien says the company has opened some 18 traditional full service stores in the last two years and anticipates opening five to 10 a year going forward.
Another lynchpin of the strategy is a loyalty program built on artificial intelligence that leverages M&M’s success in gathering customer information; the company captures 97 per cent of its transaction data.
The strategy is the latest step in Andy O’Brien’s strategy to extend M&M’s market presence and redefine the brand since he became CEO in 2014.
Photo: M&M Food Market