Mama Earth Organics creates an awareness campaign to encourage customers to “big-box detox,” and support local businesses.

Developed by Toronto’s TheGarden, the campaign features images of Mama Earth products and headlines encouraging support of local farmers and chefs through shopping with Mama Earth.

“The start of a new year typically inspires people to reset their eating intentions, which aligns with Mama Earth’s mission to help people nourish the planet while they nurture themselves and their families,” says Mary Graham, CEO of Mama Earth Organics.

“Small businesses have been hit hard by COVID, especially with restrictions that seem to favour big-box stores,” adds Samantha Sabatini, business lead at TheGarden. 

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