Maple Leaf Foods and the Maple Leaf Centre for Action on Food Security have launched a $2 million campaign to support emergency food relief efforts across Canada.
"The COVID-19 pandemic has critically heightened the ongoing issue of food insecurity in Canada, which already affects over 4.4 million people including one in six children," said Lynda Kuhn, chair of the Maple Leaf Centre for Action on Food Security. "As a result, organizations which focus on social inclusion and sustainable solutions to alleviate poverty and its impacts are pivoting to meet the urgent immediate need for more food, for more people."
Maple Leaf and the Centre have committed more than $1 million in financial contributions and a further $350,000 in product donations towards these efforts and is asking Canadians to join with the effort by visiting www.aparttogether.ca and making a direct donation to either Community Food Centres Canada or Food Banks Canada.
Maple Leaf has redirected its advertising investment to promote the issue through a multi-media campaign on both television and social media.
The Maple Leaf Centre for Action on Food Security (the Centre) is a registered charity committed to working collaboratively, across sectors, to reduce food insecurity in Canada by 50% by 2030. The Centre advocates for critical public policies and works with innovative food-based programs that advance the capacity of people and communities to achieve sustainable food security.