Scott Moir and McCormick

McCormick is partnering with Olympian skater Scott Moir in a new campaign to promote Canadian food and culture.

“My Home is Canada” will ask Canadians across the country to share images to highlight Canada’s diversity, family, heritage, landscape and food.

McCormick brands involved in the campaign include Club House, French’s and Billy Bee.

Each brand is strongly rooted in the Canadian community. For 137 years, Club House has been part of London, Ont., producing a range of cooking and baking flavours. French's Ketchup is made with one hundred per cent Canadian-grown tomatoes from Leamington, Ont. then blended and bottled in Ontario. Billy Bee Honey, a Canadian favourite for over 60 years, is locally sourced from Alberta, Saskatchewan and Manitoba.

"In 2020 we celebrated the essence of being Canadian through a unique rendition of our national anthem for Canada Day and by highlighting diversity within Thanksgiving meals. Now we're honouring that same spirit with light and inspiration through the eyes of Canadians," says Trevor Squires, general manager for McCormick Canada. "My home is Canada, the beautiful land of the true north where we are strong, diverse, and free."

Share your company and people news with the industry.
Contact Grocery Business’ content manager
Stacey Newman ([email protected])

Back to Top