Metro Inc. is expanding its health and wellness offerings in Quebec with the opening of its first boutique store with plans to expand the concept at other Quebec stores.

The Naturiste Plus boutique has launched inside a Metro Plus Beaumont store in Mount Royal, Que.

The store offers Naturiste's product line as well as a range of products from other national brands in the natural health space.

"We are delighted to welcome the first Naturiste Plus store in one Metro's flagship locations," says Martin Turcotte, vice president, rmerchandising, grocery, Metro. "We are constantly on the lookout for innovative Quebec companies that distinguish themselves by the quality of their products, but also by their ability to adapt to the ever-changing lifestyles and needs of our customers. Our agreement with Naturiste allows us to offer our customers an additional way to consume health and wellness products while contributing to the development of a recognized local company."

Naturiste has more than forty natural health product stores throughout the province of Quebec. The new store will be known as Naturiste Plus to reflect a much broader product offering, in addition to matching the name of its partner, Metro Plus.

As in Naturiste stores, Naturiste Plus employees are either naturopaths or people with a strong interest in natural health, who regularly attend training sessions with Naturiste's head naturotherapist. They are knowledgeable in the field and can guide customers who want to prioritize their health through natural products.