Five Metro locations in Montreal are piloting an anti-food waste app developed by start-up company FoodHero.
In November, the app launched in several IGA stores in Montreal.
The anti-food waste app lets shoppers enjoy significant savings on a wide variety of unsold products that are still fresh and perfectly good to eat. The concept is simple, yet effective: shoppers save up to 60 per cent on unsold groceries, while grocers move these products and avoid the economic and environmental costs (in terms of CO2 emissions) generated by handling and transporting unsold goods to landfill sites.
The FoodHero app has reached 200,000 downloads within the past few weeks. "It's a major concern not only for grocers, but also for consumers," says Jonathan Defoy, FoodHero founder. "Here we really have a solution that can make the biggest impact, and we're thrilled that Metro is adding FoodHero to its existing anti-food waste initiatives."
Since the program started, over seven tons of CO2 emissions have been avoided. This figure is set to rise sharply in the coming months, as hundreds of stores have joined the program since it launched last May.