Metro has launched a program to sell products nearing their expiry date at a 30 per cent discount.
Twenty of its stores now offer the discount, Metro says. The discount will not only cut food waste, but will help customers save, the company says. Even though the products are soon due to expire, they are still perfectly good.
The “30% off” stickers will be placed on products daily as employees do the freshness rounds in the produce, meat, fish, deli, cheese, bakery, grocery and dairy departments.
Metro has already implemented a number of initiatives to reduce in-store food waste as much as possible, such as offering last-minute discounts to sell off soon-to-be-expired products. The new program aims to systematize the process to ensure discounts are applied consistently in different stores.
Unsold discounted products will be given to food banks (in stores that are partnered with a participating organization) or will be deposited for organic waste recovery.
The pilot project could expand over the next few months depending on customer response. In January Metro committed to cutting food waste in half by 2025.