Metro has launched its rewards program Moi in Quebec. The chain announced last year it was revamping its 12-year-old program.

The official launch of the program is set for May 25 and will be available in close to 900 food stores and pharmacies in Quebec in Metro, Super C, Brunet and Première Moisson banners in the province and all Jean Coutu stores in Quebec, Ontario and New Brunswick.

"The launch of Moi marks a major milestone in the company's overall digital strategy as for the first time, customers will be able to take full advantage of the complementary nature of our food and pharmacy networks. We are thus uniting the voices of five major retailers where 97 per cent of Quebec households shop during the year. Together, these five banners form the largest network of food and pharmacy in Quebec," says Alain Tadros, vice president, marketing, Metro.

Starting May 25, the new no annual fee moi RBC Visa credit card will be available. Cardholders will earn double the Moi points earned on eligible purchases at participating stores in our Quebec, Ontario and New Brunswick networks as well as on purchases in everyday spending categories such as dining, gas and EV charging when they pay with their credit card. They will also earn 1X the Moi points everywhere else and access exclusive savings and offers from Avion Rewards’ extensive network of merchant partners, including Petro-Canada and RONA, Lowe's and Réno-Dépôt. The Moi points will be fully redeemable at Metro, Jean Coutu, Super C, Brunet and Première Moisson, allowing customers to save on their everyday essentials.
The Moi program is an evolution of metro&moi launched in 2010. It builds on the solid expertise developed by the Metro team over the past 12 years. The metro&moi program is recognized as one of the 10 best rewards programs in Canada and #1 in personalization according to a study conducted by Léger Marketing. It was developed based on analysis to ensure that it meets and exceeds consumers’ expectations.

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