Metro Inc. has long supported local vendors, but it’s ramping up support and showcasing local vendors in different ways.
The company will showcase new and local vendors through video profiles, adding on to its Locally Sourced summer campaign. It will highlight 40 local vendors, in-store and online, to learn about each vendor’s stories and products.
The goal of the campaign is to offer a new perspective of local, proving the importance of local providers and encouraging customers to continue to support local. Despite local being a hot topic in today’s landscape, Metro has been supporting its local communities through its Locally Sourced program since 2016.
“Our Locally Sourced program provides some of Ontario’s best small-scale food businesses access to Metro customers to learn their story and the quality products they develop,” says Candace Woods, head of marketing, Metro. “In addition, Metro provides these producers the growth opportunities they deserve, like business coaching, marketing support, special listing or promotional opportunities, and prominent placement on shelves.”
Metro says the program consists of over 800 local products from more than 150 local suppliers in Ontario.