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Mondelez’ RITZ cracker brand has unveiled its “Where There’s Love, There’s Family campaign for the 2020 holiday season, kicking it off with a $100,000 donation worth of financial and in-kind support to food banks across Canada.

“Our campaign asks Canadians to rethink what it means to be family this holiday season, because family is more than to whom you’re related,” says Jaclyn Campbell, associate director, Crackers at Mondelez Canada. “We know that celebrations this year will look very different for many families, and RITZ wants to inspire Canadians to make a connection with those who may be feeling isolated and alone.”

The support will include Food Banks Canada, Moisson Montréal, Calgary Food Bank and Daily Bread Food Bank.

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