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Mondelez International plans to sell its chewing gum business, including brands Trident and Dentyne, in developed markets, as well as its Halls cough drop brand, as the company focuses on chocolates and snacks, according to a report from Reuters.

The Cadbury maker, which will keep its gum brands in emerging markets, said it was reshaping its product line to generate 90 per cent of revenue from chocolates and biscuits.

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