Mondelez International plans to expand its healthier snack products portfolio, according to a story in the Financial Times and an interview with Mondelez’ chief executive Dirk Van de Put.
“If you talk about health and wellness . . . for sure we want to launch brands, but launching new brands is not easy and acquiring brands that already have the prestige and the client base, and are starting to develop, is easier,” he said.
Mondelez last year acquired US-based Perfect Snacks, which makes refrigerated protein bars, for $284m. It also spent $1.1bn this year buying Give & Go, which makes food for in-store bakeries and gingerbread decorating kits.