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Save-On-Foods is partnering with More Rewards to create Fueling Sport, a program to reward athletes with sponsorship, fundraising and cost-saving opportunities.

Over five years, the program will provide more than 500 amateur athletes and 150,000 community-level youth athletes in Canada with $10 million in support.

“An athlete’s journey from their hometown field to the top of the podium is often incredibly challenging,” says More Rewards president Dan Howe. “Between the cost to compete, the time and sacrifice away from home, friends and family, and the daily grind from weight room to field of play – our Canadian athletes are tireless in their pursuit. We are thrilled to say that from today forward, we are making a meaningful impact to fuel their journeys and reward their efforts with free and discounted groceries from Save-On-Foods for an entire year.”

Several athletes have already been chosen and Canadians can apply over the next four weeks.

“We’re proud to partner with More Rewards in the Fueling Sport program to provide the quality food athletes need, whether they’re learning to kick a ball for the first time, or have their sights set on the ultimate podium,” says Darrell Jones, president of Save-On-Foods.

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