Frito-Lay predicts more snacking at home this year.
According to Frito-Lay’s snack poll, more than 40 per cent of Americans are snacking more than last year.
With the Super Bowl LV broadcast coming up, Frito-Lay predicts 21 per cent increase in snacking from previous Super Bowls.
"Super Bowl is as much about enjoying a fun, shared national moment with our favorite foods and beverages as it is about the football game," said Mike Del Pozzo, chief customer officer of Frito-Lay North America.
As more people will be watching from home, snack consumption will likely go up. Gatherings will be smaller this year as people are staying with their immediate family. Sixty-eight per cent of American adults say that chips and dip are the perfect Super Bowl snack.