Mott's Fruitsations has announced a partnership with Breakfast Club of Canada which will see one cup of Mott's Fruitsations donated to the organization for every cup purchased before the end of March 2019.
The “Buy a Cup, Give a Cup” program will cover purchases of up to half a million cups in total. The program has been launched to support school nutrition programs for Canadian children, nearly one million of whom are at risk of starting school every day on an empty stomach.
Canadian actress and mother of two Neve Campbell is lending her support to the partnership. "Every day, too many Canadian children go to school hungry," she says. "I'm so proud to support the work that Mott's Fruitsations is doing to provide healthy morning snacks to Canadian children in need."
Breakfast Club of Canada funds 1,640 school breakfast programs, feeding more than 220,000 children and youth every school morning. Nearly 33 million breakfasts are served annually across the country.
"We are thrilled to support the incredible work being done by Breakfast Club of Canada," said Karen Daneliuk, brand marketing manager, Mott's Fruitsations. "Providing children with nutritious snacks is what we do every day, and we can't think of a better way to showcase our commitment to Canadian kids than by giving back through this partnership."