Natural Products Canada (NPC) announced the launch of a $50 million investment fund.
NPC is investing in early stage Canadian companies that are creating natural alternatives to synthetic products.
NPC says Canadian grocery retailers may be interested because this should lead to more Canadian made brands.
“Our unique investment thesis focuses on the tremendous demand for sustainable replacements for synthetic products coming from nearly every segment of industry,” says Shelley King, chief executive officer of NPC.
The fund is led by Kristi Miller, founder of First West Capital.