Nature Fresh Farms of Leamington, Ont. has won the Loblaw Companies Limited Presidents Choice Fresh Product of the Year award.
The company was the award for its Mixiany Cherry Tomatoes that Nature Fresh says performed well in research trials and were officially launched in Spring of 2020.
Loblaw bestows the award annually on one of its suppliers. To win the award, a product must be unique as a first in the Canadian market and it must be a commercial success. The winner is determined by a ballot vote of Loblaw Companies colleagues.
This year, the award was presented to Nature Fresh Farms virtually.
“We are honored and excited to receive this award as it truly is a testament to our team’s commitment to research and development,” says vice president John Ketler. “Innovation is an integral part of the Nature Fresh Farms identity and thanks to our Discovery Center we are able to bring fresh flavourful product, like our Mixiany Tomatoes, to market.”