Nespresso Canada is partnering with Bell Media’s CTV Your Morning to become the official coffee partner.

The one-year agreement will include leveraging promotional activities during the program broadcast, such as in-studio product placement and other in-show integrations.

"Partnering with CTV Your Morning is an important milestone for our brand, considering the show is now a morning ritual for over 2 million Canadians each week. It allows Nespresso Canada to connect and reinforce awareness with the Ontario market notably, which is key. The collaboration constitutes the perfect pairing, reaching Canadians during their morning ritual when they enjoy the great taste and variety of Nespresso coffee," says Frederic Pasquier, vice president, marketing, Nespresso Canada.

The partnership extends other platforms, including digital, with social publications on the CTV Your Morning platforms.