Nestlé and the National Hockey League (NHL) today announced a multiyear partnership, naming KITKAT the Official Chocolate of the NHL in Canada.
As part of the partnership, Nestlé has the ability to create content and activate at marquee NHL events in the seasons ahead, including the NHL Winter Classic, NHL All-Star Weekend, Stanley Cup Playoffs, Stanley Cup Final, NHL Awards and NHL Draft.
"KITKAT has been a beloved brand of Canadians for generations and we're thrilled to join forces with the other true love of our nation – the NHL," says Chandra Kumar, business executive officer, confectionery, Nestlé . "The launch of this multiyear partnership, timed perfectly as we head into the highly anticipated 2020 Stanley Cup Playoffs, will further leverage two strong Canadian brands to reach new audiences by creating memorable moments for fans from coast-to-coast."
Through the partnership, Nestlé Canada will engage NHL fans and promote new products in the frozen pizza and ice cream categories.