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Dairy Farmers of Canada (DFC) has launched a new marketing campaign focused on the standards behind Canadian milk. Dairy Farming Forward – High Standards highlights the practices Canadian farmers use to maintain animal welfare, food safety and sustainability.

"Canadian dairy farmers have always been innovative in their approach to excellence," says Pierre Lampron, president of Dairy Farmers of Canada. "Meeting some of the most stringent standards in the world, 100% Canadian milk achieves its high quality through a big-picture approach that includes caring for animals and the environment."

The six-week-long, bilingual campaign kicks off June 21, with television, radio, social and digital components (featuring online video, influencers, web and audio) running through August 2 nationwide. This includes a Canada Day TV media partnership scheduled July 1 on CBC and Radio-Canada.

To view the campaign, click here.

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