FCL honey-dill chips

A dipping sauce that is unique to Manitoba has inspired a new chip flavour from Federated Co-operatives Limited (FCL) and Red River Co-op.

Honey-dill-flavoured Co-op Gold Pure Kettle-Cooked Chips became available this week at Red River Co-op locations in Winnipeg and area.

"As a local co-operative, we loved the idea of offering a quintessential Manitoban flavour as a chip to our customers and members," Kelly Romas, Red River Co-operative's director of marketing, told the Winnipeg Free Press.

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The idea came from radio DJ Ace Burpee, who discussed the flavour on his Winnipeg morning show and then contacted Red River Co-op about producing the chips.

Kelly reached out to Sav Bellissimo, FCL’s store brands manager and the group began developing the savoury flavour with FCL’s supplier in New Brunswick. About 18 months later, the small-batch production run of the honey-dill chips are available exclusively at Red River Co-op’s seven food stores and 30 participating gas bars.

Red River Co-op is donating 25 cents to the Dream Factory. Selected by Burpee, the charity fulfills the dreams of local children battling life-threatening illnesses.

The response has been so good that the chips will be made available at participating Co-op locations across Western Canada next year.

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