Sobeys FreshCo discount brand opens outside OntarioFile photo

A former Safeway location in Mission, BC has become the first store for the Sobeys FreshCo discount brand outside of Ontario.

The new FreshCo represents the launch of FreshCo's expansion into Western Canada. A second new FreshCo location opens in Winnipeg next week.

Grocery Business has previously reported on the FreshCo expansion. You can read our report here.

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