Food and Beverage Canada new organization

More than 1,500 food and beverage processing businesses across the country have come together to create a new organization that will work with governments and other stakeholders on industry issues.

Food and Beverage Canada (F&BC) plans to become the national voice for the sector, says Daniel Vielfaure, F&BC co-chair and managing director with Bonduelle Americas Long Life. "Food & Beverage Canada is bringing businesses together from coast to coast to seize an unprecedented opportunity. This is Canada's agri-food century. Canada's food and beverage manufacturers can play a pivotal role in feeding the world, while growing jobs and economic sustainability for communities in rural and urban Canada.”

F&BC is comprised of seven regional food and beverage manufacturing associations from coast to coast plus leading industry and stakeholder members.

"There are a lot of important issues on the table right now," said Michael Burrows, F&BC Co-Chair and CEO Maple Lodge Farms. "We believe that, working together, we can contribute positively to Canadians' quality of life and deliver value for our members. We can strengthen the competitiveness and productivity of the businesses we represent while being a key engine to power sustainable growth in Canada's economy."

The founding Board of Directors include:

  • Co-Chairs – Michael Burrows, CEO, Maple Lodge Farms & Daniel Vielfaure, Managing Director, Bonduelle Americas Long Life
  • Vice chair - Sylvie Cloutier, CEO, Conseil de la transformation alimentaire du Québec (CTAQ)
  • Secretary: Rosemary MacLellan, VP Strategy & Industry Affairs, Gay Lea Foods
  • Treasurer: Joe Makowecki, President & CEO, Heritage Frozen Foods
  • Director at Large: Rory McAlpine, Sr. VP, Government and Industry Relations, Maple Leaf Foods

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